App-Marketing-Lexikon
Von ASO bis Retention: Die wichtigsten Begriffe aus dem App Marketing – kurz erklärt und laufend ergänzt.
Return on Investment (ROI)
Return on Ad Spend (ROAS)
Retention Rate
MRR (Monthly Recurring Revenue)
Mobile Attribution
Lifetime Value (LTV)
Konkurrenzanalyse
Keyword Feld
In-App Käufe
In App Events
Google Ads App Kampagnen
Entwicklerkonto
eCPM (effective Cost per Mille)
Demand Side Platform (DSP)
Deep Linking
Dayparting
DAU/MAU Ratio
Daily Active Users (DAU)
D1/D7/D30 Retention
CVR
Customer Acquisition Cost (CAC)
Custom Product Pages
Creative Optimization
Cost per Tap (CPT)
Cost per Mille (CPM)
Cost per Mille (CPM)
Cost per Install (CPI)
Cost per Click (CPC)
Cost per Action (CPA)
Conversion Rate Optimization (CRO)
Conversion Rate (CR)
Content Marketing
Click Through Rate (CTR)
Burst Campaign
Banner Ads
Attribution Modeling
ARR (Annual Recurring Revenue)
ARPU (Average Revenue Per User)
ARPPU (Average Revenue Per Paying User)
Apple Ad Kampagnen
App-Marketing-Agentur
App-Lokalisierung
App Updates
App Untertitel (App Subtitle)
App Tracking Transparency (ATT)
App Titel
App Store Optimization (ASO)
App Store Beschreibung
App Store
App Screenshots
App Ratings & Reviews
App Ranking Faktoren
App Ranking
App Preview Video
App Performance
App Monetarisierung
App Marketing Strategie
App Marketing
App Launch
App Keywords
App Kategorie
App Kategorie
App Indexing
App Icon
App Conversion
App Clips
App Analytics
App Analyse Tools
Ad Network
A/B Test